His media corner is a subsection of the media. His advertisers sell to a Conservative audiance, that's why you see so many people selling gold on his show, and on Rush Limbo's show, too. Generally, he benefits from selling to less educated, more gullible and hateful people. That's why the gold charlatans flock to buy advertising in the media sector, its easy pickings selling to those idiots
The "Main Stream media" has a wider public it has to sell advertising to so its "product," the information it transmits, is less hateful, but more sensational in nature. If it bleeds it leads