Not arguing that. Simply saying that putting the moniker "Bills" next to any other city just looks ridiculous to me. The association of the name then goes to the next obvious thing, the hated thing we get in the mail from the power, cell company, etc.
The name should reflect the people in the stands. If they were to move to Niagara, either keep it the same or make a complete sensible change.
And yes the name of your product is VERY relevant.