As long as the colleges make millions, the coaches make millions and everyone connected to the team makes good money EXCEPT the players, we will have this nonsense going on. In my opinion collegiate athletics at this level is the biggest scam there is. The players are supposed to be happy with a scholarship and maybe work study. A large number of these kids don't even graduate. Most college athletes do not make it into the pro's so the possibility of big money in the future is not much of a consolation prize. Just like anyone else in the USA, collegiate athletes should be able to make money in any legal endeavor including selling endorsements, signing autographs, etc.