then i'm guessing many aren't aware of the change in payment scheme http://www.nfl.com/pink….reminds me of a shell game. it's not the fans that will ultimately make the difference. it's the advertisers. in football parlance, the 5% is piling on. looks like the nfl wants to nip it in the bud, so to speak. those with more knowledge of the history can confirm or deny. from this piece, it appears thew program was only launched in 2012 so there's not a lot of history to probe.