This is one of those silly magical stats that don't actually work like 'Turnovers' and 'Time of Possession'. They aren't 'causal' stats despite many people thinking they are that, they're 'effectual' stats. What I mean by that is, if you're playing well enough to win, you get these stats a lot of the time so people start shouting, "RUN THE BALL! WIN TURNOVER BATTLE! KEEP THE BALL!". Great, so how do you make it happen? You have to be able to make those things happen in a game.
It's like saying you should cross the finish line of a race first and forgetting you have to run there from the starting line.