If someone walked up to you and said, "If I give you buckets of money, but you have to be known as an idiot".....well, you'd be an idiot to say no.
Honestly, you're the idiot. You fell for it and gave him attention and then went and encouraged others to give him attention.
If you love or hate them, they don't care as long as it one of those. Indifference is their enemy.