I totally agree with this. It is about the money, but at some point it's not. I think everyone on the board can relate to that. Say you have a job you like, you are well paid, and have great colleagues. Would you necessarily leave for more money but perhaps a more toxic environment. We have an A+ environment here. Enjoying your playing career/job also has a price to it. I'm not saying you shouldn't turn down more money, or make as much as you can, but that there is sometimes (but not always) a price to doing so in terms of satisfaction.
Long story short: it's not necessary we are the highest bidder to get Kirk. We need to be competitive and offer the intangibles.