The money is going to be there if they are good. Then the question is one of the quality of the team, including players, coaches, FO and ownership. And of course, the chances of getting a ring. Last and certainly least is location. Assuming the money is equal the Bills don't fare well on everything else at the moment. The players themselves probably don't look at the media much, but I strongly suspect their agents do and it does factor in when evaluating everything but the money.