In the Sullivan article, it was reported unambiguously that Wilson said he had no plans to use the money from the Toronto deal on players. (I know, Sullivan doesn't know football, so he must be a liar. )
FWIW, Ralph is considered a bit of a doddering miser owner by some of the other owners. He has no one to blame but himself for not capitalizing on the success of the team in the 90s (when its success on the field was building a national fan base) and translating that into innovative, new revenue streams. Instead, he looked backwards as evidenced by his refusal to resell the naming rights on the stadium when the Rich deal ended.