He did. Admittedly, it sort of looked like a facemask at regular speed, because Bruce reached out with 1 arm and tossed Boomer into the air like a rag doll.
Bruce would later deliver a kill shot to Boomer as a Jet that wasn't called. So, things even up.
Every team has lost games, that is true. But, the Bills have been a losing franchise most of their history. When you lose more than you win 2 out of every 3 years, the chances for spectacular and epic fail just go up. Other franchises with a stronger tradition of winning are statistically less likely to have as many epic failures. Oh well.