I know what you mean, and yes.
First, I doubt T.O. really did not want to come out and talk to the media. He's not one to hide. So, in this singular instance, no, he's not going to hide and I doubt the Bills are going to hide him unilaterally anyway. [Edit: To be more clear, I think he likes the attention and fame, but he is also trying to keep his nose clean in his own way. Whatever he does or doesn't do is a controversy though. So good luck.]
My point was about long range planning at any rate. Our team is nominally headed by a marketing guy. He should know who covers this team, what they are like, and how they do their jobs. He also should know that for a team with no other superstars bringing in a superstar like T.O. means that T.O. is going to be in front of that media on a weekly basis. He should know about T.O.'s history with the media. And, he should know all of this and consider all of it before signing T.O. to a contract. Whether he knew or considered any of it, T.O. is here and he will face the media and the media will be peppering him with questions hoping to get a story or drama or both.
Actually, it wouldn't surprise me that they consider this desirable. Staging T.O. vs. the media is a great distraction and can deflect attention away from the team in general. It's always easier to pick someone's pocket when their attention is distracted by a dancing bear and an organ grinder...