Would it really quash anybody's inferiority complex if Sullivan came out and wrote, "I absolutely, positively guarantee based on a seance I just had with Lou Saban that the Bills will sign Mike Shanahan." I mean, he's an idiot, right?
As far as the circular logic, the talking heads out there are using it. It boils down to the Bills aren't a good situation, so nobody with any ability would ever want to come to work for the Bills, so therefore the Bills aren't a good situation.
Or the corollary to that: The Bills are one of the awful, have-not teams in the NFL, but I like Dick Jauron and thought he was doing a great job, so it was dumb to fire Dick Jauron even though they gave him 4 years and he was a big part of the crew that overhauled the team and left it worse than it was when he started.