Good personnel "posturing" tactics if you ask me. Ritchie wants to be paid more than we're offering. Perhaps some team will pay 6-7 million/year for a 33 year old guard, but I highly doubt it.
Leave one last offer on the table, and tell RI "good luck...we want you at this price, but we're going to have to start kicking the tires." Being proactive is better than ending up with a Chris Williams at LG.