Beards are cool. I grow a beard here and there just to change things up a bit, but my beard doesn’t really come in fully. It’s a little “patchy” up around my cheekbones. I usually keep it trimmed neatly and it looks good. At least my wife tells me it does. I rub baby powder into my beard after every shower until the itchiness subsides.
Gibs has some nice products.
http://www.gibsgrooming.com/beard-facial