Yes, estate sellers take the hassle of getting rid of this stuff away from the homeowner. Anything of significance, the seller (TT) will have the price he wants in mind. The estate liquidator may help suggest bulk pricing for the piles of clothing (based on their experience), but the seller will set the prices unless they don't want to bother.
If you look at the pictures, the vast majority is run of the mill yard sale stuff--clothes, shoes, well used sport equipment, cheap art, some furniture. There look to be a few TT/Bills memorabilia that may bring some significant money, but they will struggle to get all of the rest sold. There's just too much "stuff".