Yes, it is regionalizing...Toronto is in the 75 mile radius of Buffalo's market, which in NFL standards for the Buffalo Bills franchise is considered regionalizing in their market...
The Buffalo Bills have been regionalizing the team north of the border, since the 90's! It just so happens this 'money grab' is a deal, which benefits the Bills to play in Toronto by the late Ted Rogers and Larry Tanenbaum to further regionalize the Buffalo Bills within the Buffalo Bills 75 mile radius region!
This so called, regionalization of their market allows the Bills to stay in Buffalo--which, we have to thank Mr. Wilson, late Rogers and Tanenbaum for...By regionalizing, the City of Toronto, one of the largest media markets in North America, the Buffalo Bills increase their market capabilities and future longevity as a franchise in Buffalo!
Sorry, but the Bills need to regionalize Southern Ontario, as much as Molson and Timmy Ho's need to regionalize WNY!