Sadly, they have to have an above average winning record in their division--including winning the majority of their conference games against the AFC to solidify a spot in the playoffs.
1) you have to dominate, which this team has had trouble with in 13 years
2) win football games, which this team has issues doing aswell
I would love this team to succeed, but they blew it when they put all their chips in a 7th round pick who is 15-33-1 as a starter