I don't mind the commericals only because it gives my wife and I time to talk about what just happened.
It was funny, when I saw Hurley on the TV, I jumped and yelled, "Did you see him?!?" My wife was like, "Who?" "Hurley," I said, "It was Hurley getting into a car on the TV the little girl was watching!!!" She totally missed it.
You definately need to pay attention to what goes on in the background...you never know what you may catch.