They might as well just keep data mining all the info they have been collecting from your smart phone...
They all have GPS, they know where you are, when, times, speeds, they know what route you take on your daily commute, they know how long you work, they know who your associates are based on their phone location records in comparison to yours,
Oh and 90% of people have smart phones and willing err unknowungly help collect this data without having a clue they are doing it.