100% agree. But if you think about it the same thought process is typically extended to all aspects of society; it's the nostalgic "back then" syndrome. Back then people were kinder; back then there was less crime; back then children showed more respect; back then life was simpler; back then, etc. etc. etc. Essentially, everything was better "back then."
Greed isn't a novel development of the 21st century - it's innate human nature. It has been around since the dawn of man. Goodell's NFL did not invent it, nor perfect it. It's the same today as it was 40yrs ago the main difference (in my opinion) is the 24/7 news coverage constantly reminding you of it today.