Agreed! The commercialization of the game is gone way to far for my taste. Sitting, standing, whatever you do for the "other" 2 hours 48 minutes or so has become a sore spot for me too. Watching a team sprint onto the field after a kickoff so they can stand around for 3 minutes during a commercial break isn't even funny any more. Just once I would like to see a game played the way it was before television.