Such as titling your book, as Joan Walsh did, What’s the Matter with White People?
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I thought he was poking fun at Michelle Obama,
https://www.washingtonpost.com/politics/michelle-obamas-school-lunch-agenda-faces-backlash-from-some-school-nutrition-officials/2014/05/29/6a8e4af6-e744-11e3-afc6-a1dd9407abcf_story.html?utm_term=.f507b7c5cdca