I have a plan for this built on the model the Patriots used with Tom Brady's private company that supplied training services to them.
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For the price of a hat, boots, guitar and some lessons, PSE could sign Josh to a recording contract. I am sure it it would be worth millions. Who can put a price tag on art anyways as it is beauty measured by the eyes and ears of the beholder?. Heck, they could sign his gf to a recording contract too. Britney looks like she can sing and would look great doing it regardless.