https://www.espn.com/college-sports/recruiting/football/story/_/id/32875645/deion-sanders-flips-no-2-overall-college-football-recruit-travis-hunter-florida-state-jackson-state-national-signing-day
So essentially Deion is using his connections with Barstool and Penn to help in the NIL department. FSU fans are burning his jerseys and whatnot. Score one for the little guy