I don't know, as we have not seen the money, is that Beane was able to layer incentives on Von's deal. Due to the way that incentives are structured, "not likely to be earned" can mean a modest improvement over that happened the previous year and do not count until next years cap. So "play 15 games", "500 receiving yards", "6 TD" (all numbers he hit in 2022) would apply and could mean he gets even more take home money if he bets on himself. Of course, if he is just a dud and gets outstripped by Kincaid he gets injured he gets none of it.
If that's Beane's strategy to get out of bad contact years for underperforming players, it's kind of genius