I must have missed this. Of course we've all seen plenty of stories and tweets, but I don't remember any of them speculating as strongly as you say they did. I remember many saw Reid as "a good fit," etc., in Arizona, but "done deal"? Never saw that. I probably missed it.
Shefter is a very respected reporter, and has been since he was in Denver. Try not to hate on anybody simply because they work for Big Evil ESPN or another major site/network.
That being said, are there sports reporters who give journalists a bad name? Of course. Same goes with any profession.