They should pick up college basketball games for the Bonnies, UB, Niagara and Canieus. That would really helping recruiting for the local colleges. Have it available on Directv and AT&T uverse. Give Brian Moorman, Rob Ray and maybe some other local celebrities there own show. Do a reality show about people getting all banged up on Chippewa. A lot of fun programming could be aired and bring respect to the region as being a place where people actually live and things go on there