How can you short the NFL? That statement doesn't make any sense. It's a privately owned business. You short the stock market, commodities, etc. Not private businesses.
Anyway, is the NFL on the decline? Maybe. But what I wanna know is what's gonna replace it? Personally, I can't get excited about other sports leagues.
I mean, watch baseball? I'd rather watch paint dry. The NBA? BOORING! Hockey? Please. The NFL is awesome. It RULES!