I'm not an economist, or an MBA, but I recognize that giving your product away for free is not a practical business model.
I subscribed. It's not that big a deal. If I decide after a year that it's not worth the price, I won't renew.
For what it is, the News is a pretty decent newspaper. It's not a great newspaper, but I've seen many worse newspapers in cities that are bigger than Buffalo.
Bottom line, it all boils down to choice. As Rubes said, If you don't like the News? Don't pay for it.