So its exactly what I and many many others have been saying for years. To get players in Buffalo, you need to pay them more than the Giants/Cowboys/Patriots/Dolphins/Falcons would.
Everything in life is relative. If the Bills need to pay 20% more to land the same player as say, Atlanta or Miami, then they are NOT overpaying for that player. Thats simply the going rate for that player in our market. Dont forget, our 8% state tax compared to 0% in FL and 5.5% (i think) in GA puts us at a disadvantage from day one. We need to offer a player 8% more than Miami to compete on an even playing field, then factor in weather, night life, we have sucked for ten years, etc.
On the surface, it appears we are going bargain hunting. That may work in one of the aforementioned cities. but not in Buffalo. We need to knock some peoples socks off if we want to sign them.