50k? Try about 80k. I bought a new F150 FX4 at the end of last September, and the retail on that was 43k, and other than having 4wd, it was far from loaded. That looks like an F350....250 for sure.
Personally, imho, Rex is really endearing himself to the fans and to WNY. But as others have said, we shall see what happens on the field....Just Win, Baby!