The BIG difference to me is this
Was Ralph ever an arrogant azz?
Rich Products, a Buffalo-based food products company, signed a 25-year, $1.5 million deal ($60,000 per year), by which the venue would be called "Rich Stadium"; one of the earliest examples of the sale of naming rights in North American sports. (The name was somewhat of a compromise, after Bills owner and founder Ralph Wilson rejected the name Rich wanted to use, "Coffee Rich Park.")
By a vote of 16 to 4, the county legislature approved the name in November 1972, despite a matching offer from Wilson to name it "Buffalo Bills Stadium.
When the Bills organization regularly referred to the stadium without the "Rich" name, Rich Products brought a $7.5 million lawsuit against the team in 1976.
After the original deal expired after a quarter century in 1998, the stadium was renamed in honor of Wilson. Rich Products balked at paying a greatly increased rights fee, which would have brought the price up to par with other NFL stadiums.
http://en.wikipedia...._Wilson_Stadium