I haven't read the article yet, but I wanted to give a bug thank you to Judy for allowing me to chime in on the subject. What was supposed to be 5 minutes, turned into 35 minutes of me yapping about the subject. She took the time to go to Buffalo and speak with people in the community - this was not researched and written in a NYC coffee shop.
I'll read it tomorrow, but for now I have some MySQL tuning to do, since game days have been shakey recently.