SDS

There's a Future in Your Ford By Bob Elton April 20, 2006 - 6,942 views If anyone doubts that product is the key to success in the car business, just look at the new Ford Mustang– if you can find one. While The Blue Oval's US dealers watch 500's and Fusions pile up in their lots, the only signs of Mustangs are the smoking rubber streaks in the driveways leading out. And the money's not bad either. While Ford has placed huge incentives on just about every other car, truck, minivan, crossover, hybrid and SUV in their arsenal, Mustang GT's are selling within shouting distance of list price. Insiders are still amazed that a hot car like this could emerge from Ford's normally moribund new car development process. The answer is simple: Ford hired a capable, inspired product planner named Chris Theodore and set him loose. Ford put Theodore in charge of the Mustang program, and later the GT. When Theodore punched-in, the Mustang program was in the doldrums; no one was willing to buck Ford's long-winded product development process to make a great car, instead of another example of humdrum transportation. Convinced that Ford's designers were devoid of new ideas, Theodore told the studio to make a clay model that represented a brand new interpretation of the old Mustang theme. The result is perhaps the best rendition of 'retro' on the market today. More importantly, Theodore then set to work resolving the problems of actually making the car– problems that have hamstrung Ford's creativity for decades. When Theodore assumed control, the Mustang was due to be built upon the Lincoln LS platform. The Mustang's engineers knew it would be impossible to meet their cost and weight targets using the LS' heavy and expensive underpinnings. Theodore took one look at the program and told the engineers to forget about the Lincoln. Ditching the Lincoln's independent rear suspension and its short-long arm front suspension (upper and lower control arms of unequal length) freed-up money for a new 300hp engine. Losing the remote gas cap flap release, automatic temperature control, heated seats, navigation system, parking sensors and a host of other "luxuries" left money for big, better brakes; a suitably stout suspension and superb rack and pinion steering. And then Theodore's and his team headed into deeper, more difficult waters… FoMoCo has a set of rules and requirements for new product development called, internally, "the cookbook'. Follow all the rules, add the right ingredients, and you move one more notch up the corporate ladder. Of course, that's not supposed to be the goal; it's supposed to lead to attractive, high-quality, cost-effective cars. But the rules certainly make it difficult for managers like Theodore who don't like to play "by the book." More specifically, the cookbook dictated standards for rear seat legroom– measurements that the short wheelbase Mustang simply couldn't meet. The Mustang's project managers dithered for six months, trying to devise a way to meet the requirements: sufficient space for the stems of a 6'3" passenger. The seat supplier submitted design after design, but the theoretical passenger's knees still went through the passenger in front. Management seriously considered adding six more inches to the wheelbase. When Theodore got word of the impasse, he resolved the entire crisis by simply reminding the team that they were making a Mustang, not a Town Car. By bucking the system and taking the heat from top brass, Theodore kept the Mustang program on track and on target. The result is a Mustang with, effectively, no rear seat legroom. Obviously, Mustang owners don't care. If they did, they would have bought a Fusion. In fact, I'm sure there's a ten year old boy somewhere looking at a new Mustang and saying, 'When I grow up, that's the car I want to drive!' Not "Where the Hell am I going to put my 6'3" twins?" Theodore also brought a similar focus to the Ford GT program, helping to create a budget supercar car that brought glory to both Ford and its country of origin. So what happened to Theodore? Promoted, given new projects, made a product spokesman like GM's Bob Lutz? Theodore was, as they say, "eased out.' Making great cars, even making great cars that make money, are not qualifications for longevity in Ford's corporate community. Break the rules and you're out the door. While there's no question that Ford is struggling under the burden of its fixed costs, creating new cars that people can't resist is still the name of the game. The Mustang's success is a reminder that Ford has the ability to do just that– if only they had the will. Put another way, if Ford could encourage and reward talented car guys like Theodore, they wouldn't have to offer customers an average of $3k off a new model. Back of the envelope? Ditch the discounts and instead of last year's two billion dollar loss, Ford could have made a billion bucks. Bottom line? Business isn't risky. People are.

You cut the pay of the zero new workers hired in that time frame. That should save BILLIONS... BILLIONS I tell ya!

just as dumb as someone claiming that cutting salary on "newly hired" employees in a bloated industry ready to layoff a bazillion people is "making an effort".

So, if the CEO gives up his parking spot and only agrees to use the private jet for really, really important meetings - will you say management is making an effort too?

Did they also finally allow a reduction in lobotomy and coal furnace purchasing benefits? An industry set to shed 100,000s of workers gives into paying "newly hired" workers less. Well, if that doesn't fix it - nothing will!

that is because the resale value for that junk is next to nothing. The poor soul who 1st bought that car took it in the shorts.

You can say otherwise until you are blue in the face - it doesn't make it a reality. Quite frankly, I think you should look at your avatar and see if you see any similarities.

Layoff the pirates... I just applied for a job with them.

what if the product is good, but expensive?

I remember many moons ago the "Buy American" type campaigns and the "Made in the USA" stickers. I guess with nearly all the manufacturing gone, trying to continue that philosophy is futile. Walmart used to feature and brag about the amount of products that were made here, but that quietly went away. I was looking for shoes today and decided to see what my choices were. It appears Allen Edmonds may be one of the last manufacturers making quality men's shoes. New Balance still makes a portion of their line here. Does anyone else even bother with such things anymore? Is it stupid to pay $250 for Allen Edmonds shoes when you can buy some other brand for $125?

Not saying anything doesn't abdicate his responsibility.

It doesn't matter. Jauron is the HC and he has the authority to dictate what to do there. He may not have to call the plays, but he can just say something simple like "get 10 more yards" on his headset.

So, the 55 active threads posted since the end of the game isn't enough?

[This is an automated response] This subject matter is being currently being discussed or has already been discussed in a previous thread. Please consider using the "search" function before starting new topics. Thank you.

gay footwear.

try consolidating your thoughts... No one really wanted 15 new threads by the same person. [directed at SKOOBY who apparently starts a new thread every time he makes a neural connection.]

Dictating and playing traffic cop are different things. Do you know what happens when there are 15 threads that say "Fire Jauron"? Some jackass makes a 16th. When there is one with a lot responses - reasonable people thhink "oh, here is where I go to complain about Jauron". Now, are you done complaining about the people who spend their time to putting up with people like you?

About 50 threads saying the same things have been merged into common topics. A couple of others were closed because I'm tired of merging and quite frankly, everyone should try and be a little more courteous to their fellow posters. Oh, and you stay classy.

[This is an automated response] This subject matter is being currently being discussed or has already been discussed in a previous thread. Please consider using the "search" function before starting new topics. Thank you.

[This is an automated response] This subject matter is being currently being discussed or has already been discussed in a previous thread. Please consider using the "search" function before starting new topics. Thank you.

[This is an automated response] This subject matter is being currently being discussed or has already been discussed in a previous thread. Please consider using the "search" function before starting new topics. Thank you.

[This is an automated response] As a courtesy to the other board members, please use more descriptive subject lines. The topic starter can edit the subject line to make it more appropriate. Thank you.

The problem is deciding which ones to keep.

So, then we just cut executive pay and move on. Right?

I wished our teams sucked as bad his his teams over the past 13 years...