‘”We are thrilled to continue our relationship with FIFCO USA and Labatt as an official beer of the Buffalo Bills and Bills Mafia,” said Jason Hartlund, Buffalo Bills Chief Commercial Officer. “Labatt continues to celebrate the passion of Bills fans and has become a staple at game day tailgates, and this won’t change at New Highmark Stadium. From bringing back Zubaz cans last season to its Throwback Tea, Labatt always puts Bills fans first.”‘