‘I am no sports analyst, but I will not accept branding the Bills as playoff failures. Our brains are wired for storytelling and seek to transform single moments of chance − a ball slipping through fingers, a single yard short − into larger systematic problems. We can fall prey to the representativeness heuristic, where a few dramatic moments overshadow consistent success. But the numbers tell a different tale, as evidenced by five consecutive division titles. The Bills haven’t failed; they’ve crafted a team and culture that consistently plays for the highest stakes. Despite heartbreaking losses, there is always a response of encouragement and renewed determination.’