‘Constellation Brands, a Rochester-based beverage and alcohol company, has launched a multiyear sponsorship starting this season with the Bills at Highmark Stadium. Sponsorship with the Fortune 500 company includes two branded club level bars at Highmark Stadium and a community volunteer event in Western New York. The Bills have also recently partnered with Jack Daniel’s Tennessee Whiskey, making the company the official whiskey of the team. The deal includes creating two new branded bars in the sideline clubs at Highmark Stadium where signature Jack Daniel’s cocktails are available for purchase.’