‘”The holiday season is always a big bump in sales and retail sales, but something special happens when the Bills make the playoffs, and not just the playoffs,” said Nathan Mroz, owner of the BFLO Store. “When you talk about another AFC East title, and not just a title, we’re talking about, really, a dynasty now with four-straight division titles. That’s always great for business not just for our store here, but also in the region. I think everybody, economically speaking, really benefits when the Bills do well.”‘