‘One of those concepts is the use of motion before the snap. Not only does motion give an offense free information because the defense typically tips its hand when an offensive player moves from one side of the formation to the other, but it also can create mismatches before the ball is even snapped. The Bills used motion on just 17 of their 55 offensive snaps, compared to the Bengals, who motioned on 31 of 67 plays. More puzzling is that the Bills were more successful when they used pre-snap motion.’