‘The goal of the deal is to give Avalon’s roster of athletes – which also includes the Dolphins’ Tua Tagovailoa and Tyreek Hill, the Falcons’ Grady Jarrett and the Steelers’ Levi Wallace – access to a larger and broader audience than they already have. Once in front of that audience – for example, in a filmed interview session with Paul – they can share their story. Or play up their personality.’