‘Out of the many athletes with which PLBSE has launched cereals, Bills quarterbacks have outsold them all. When the company released its third edition of Josh’s Jaqs last year, founder Ty Ballou told News 4 that the cereal was only the second collaboration in PLBSE history to live beyond a second release. The other? Former Bills quarterback Doug Flutie’s “Flutie Flakes,” which had an initial goal of selling 10,000 boxes and instead surpassed 3 million.’