‘“There are 20 million people in a (major) metro area, how big a deal is it to get 75,000 people out to a football game?” said Mike Lewis, a fan analytics expert and professor at Emory University’s Goizueta Business School. “You go to a market like Buffalo or Green Bay, then suddenly this is something pretty special. This is more like a college town where every fourth person or every fifth person might be in that stadium.”’