‘The commercial breaks were a mixed blessing — a respite for the broadcasters, whose own emotions understandably kept tumbling out, but a lousy time to peddle light beer, and an inconvenient reminder that in the absence of news about Hamlin’s condition (which would not be forthcoming anytime soon), and in the absence of an actual football game (which no decent person was in the mood to resume), this advertising money was the only reason the cameras were still rolling. We were, in other words, watching a young man’s near-death be commodified in real time.’