‘But many also prayed, which brought the moment to him. Pray for Damar was plastered on digital billboards along major highways in the area, as commonplace as the gray Western New York skies. It was anywhere you looked at the stadium in Orchard Park through the week and into Sunday. It was on T-shirts, at tailgates across the country, on the backs of players warming up in other NFL games, on the logos of each team’s social media account. It was in hashtags under ads for homemade No. 3 cookies being sold at the local Spot Coffee in Hamburg. It was on the lips of Bills’ teammates as they gathered at Josh Allen’s house.’