‘A 2019 stadium study commissioned by the Bills cites the importance of everyday use, making the stadium grounds “open and active year-round with event and hospitality offerings.” That study, which was conducted by the Bills’ stadium design firm Populous and CAA ICON, a consulting group no longer involved in the project, emphasized the importance of bringing people together. It prioritizes creating “communal areas,” “social experiences” and incorporating “an iconic feature that serves as a calling card while maintaining authenticity.”’