‘I wasn’t old enough to remember the early 1990s, but my dad was a Bills fan. You’re a fan of the Toronto teams and the Bills and maybe the Sabres, but I grew up following the NFL. Even in analytics, Mike Lopez, who’s the NFL’s director of football data and analytics, I follow him and greatly admire him, and I always keep an eye on what happens in American football. It’s such a major following – the fandom, the sportsbooks, engagement, it’s such a massive sport and there are so many leagues that draw inspiration from it.’