‘“Him and his, I think, girlfriend Brittany started drinking it maybe about a year or so ago, and we threw out a lot of different ideas,” PLB Sports & Entertainment President Ty Ballou said. “It’s just something that we talked about… ‘Ya know what? I kind of like that idea.’ And I said ‘Coffee in Buffalo is almost like water in a desert, right?…The coffee aisles in Wegmans and Tops is just crazy.”’