‘“I think it’s a fun way to see your impact as a fan done in a tangible way,” said Reid, whose Bills merchandise company 26 Shirts passed the $1 million donation mark last December “The way I look at it is it’s when all the fans are kicking in and we’re watching those donation totals go higher and higher, it really is like ‘yeah, I’m a Bills fan.’ And this is all of us working together to show our love for the team.”’