‘Predictably, she got a question about the team’s women fans. “When we’ve looked at this, we realize that our female fans don’t want to be treated as female fans,” she pointed out. “They just want to be included as fans. We’ve tried different things like ‘Football 101’ classes and they never went over really well. Our (female) fans just want to be engaged as a fan, not a ‘female fan.’ I think that’s the best lesson we’ve learned.”’