‘Sportico, a new media outlet launched in June, estimates the Bills’ total revenue at $412 million. That includes $296 million in national revenue that is the same for every team and $116 million in locally generated revenue. Forbes estimated the Bills’ local revenue at about $115.2 million a year ago. Local revenue includes a portion of ticket sales and premium seating, along with advertising, corporate sponsorships, naming rights, merchandising and a portion of road-game revenue.’